Posts Tagged ‘innovation’

The transformation of the book publishing industry.  

Traditional publishers are most interested in books they can print in quantity for sale to large audiences.  However, like in so many other industries, the business model of the traditional book publishing industry has really evolved recently. Take for instance Lulu.com, a company launched in 2002 and  offering self-publishing, printing, and distribution services, and headquartered in Raleigh, North Carolina.  Its business model has enabled anyone to publish.

Lulu.com has a unique business model.  Innovation in business models does create value, and is generally cheaper than product and technology innovations.   Countless companies  such as IKEA, Dell and Zipcar are highly successful due to innovative business models.

Questions (2nd individual reflection for my 3810 students but open to all to comment):

  1. What is unique about Lulu.com’s business model compared to more traditional book publishers?
  2. How does Lulu.com create value to customers?
  3. What do you consider Lulu.com’s competitive advantages to be?